Got both my ears pierced today and highly recommend this shop to anyone. Everything was super clean and George was awesome. Thanks again man!

Made an appointment, did not have to wait long at all. George was awesome, my jewelry was around $50, but it looks amazing and the insertion was free! Only took him about five minutes to get ready! They have a pretty wide selection and the environment is super chill. Would definitely recommend to anyone who is looking for a clean and sterile environment for piercings! Staff is super friendly!

Such a great place. Beautiful decor, extremely clean. George was very helpful & was very kind when helping my sister who is cognitively impaired. This team definitely cares. I will be back, & would highly recommend them to anyone who is interested!

George was awesome! My 5 year old has been begging to get her ears pierced, but I refused to take her to just any place. I wanted the best for her first piercing and we definitely got that. Yes, its more expensive than a teenager with a gun that may or may not be sterilized, but you get what you pay for. 5 is the absolute youngest they do ear piercing, and I totally appreciate that and their views and practices on body autonomy. We went in for a couple of consultations to make sure she was comfortable and really wanted this, and George was so fantastic. I HIGHLY recommend him and his shop. Safety and comfort is their top priority and it shows.

What a great place! Friendly, clean, and comfortable— Ruben Sanchez is certainly one of their greatest artists. I’ll be going to him as long as he’ll have me.

Really amazing selection of jewelry! The piercer George is so friendly and knowledgeable. He didnt do my piercings but helped me find a perfect fit for what I had and troubleshoot a bit of swelling.

I got my septum done with Honest To Goodness several weeks ago and they have been so helpful answering all my questions since! This is the most welcoming tattoo/piercing shop Ive ever been to, a lot of places are intimidating and spooky, but Honest to Goodness is doing something different. The interior is absolutely BEAUTIFUL. I highly recommend this awesome shop!

Zoe was amazing! Talked me through my piercing - what to expect, how it was done, and helped pick out jewelry. I havent had a piercing done in over a decade, and this was an excellent experience. Overall, the shop was clean and inviting; the staff is helpful and professional. They have some awesome jewelry too. And cost for my piercing was appropriate.

Kind of hard to find off the street so give yourself some time to find it and parking. Super clean shop with friendly artist/staff. Ruben did an amazing job with my tattoo. I will be back! Thanks again!

Eat a big meal, get plenty of sleep, stay hydrated, bring something to lose yourself in and leave all the rest to the brilliant artists at Honest to Goodness. I sat for about 7 hours with Ruben last month for an AMAZING forearm tattoo that is beyond what I had hoped for. Getting appointments here requires some patience, but I assure you there is a reason these guys are in demand. They are all wicked brilliant and I could not imagine going any where else. Take care of yourself and trust your artist, you cant go wrong here.

Drove all the way from Chicago to get a piece done by Tiffany and Im already planning my next trip. She was fast, friendly and perfectly captured what I had in mind. The shop itself is a beautiful space with very knowledgeable staff and a wide variety of body jewelry. Also, there is affordable metered parking available nearby.

Great place to go if youre interested in getting anything done, they have all kinds of artists that specialize in different techniques and are all extremely talented. Mark is the man and I got my first ever tattoo from him, I gave him an idea to run with and he knocked it out of the park. Endured about 8 hours of needle to skin time and Mark even stayed after hours to finish me up instead of scheduling another appointment. If you choose to get something done here you will not regret it, schedule early though as all artists are very busy because of how talented and in demand they are.

The companys name certainly suits them. Im glad I went with them for my second lobe piercing. Ended up with an infection and they were able to see me the same day to clean it out. Also made sure I didnt make the same newbie mistake and that I really knew how to clean the piercing everyday.Clean and knowledgeable environment. They also have some unique jewelry. Wish I could wear them!

Beautiful space! I’ve been working with Tiffany and she is so professional and really really makes your ideas come to life in beautiful work. All artists here have amazing talent and it’s well worth the wait for any of them.

This place is amazing. The environment and staff are awesome. I got a tattoo from Sarah and she was so great. Not only did we have great conversation but she did a better job in my tattoo than I could have imagined. I will definitely be returning for my next tattoo

Love the atmosphere, super rad set up, everyone is so kind and Ruben is a rockstar! I have been a couple times now for decently large pieces and will definitely be back for more!

Rubén does amazing work! The atmosphere was great and extremely welcoming, professional and comfortable. I recommend this shop to anyone interested.

Very clean and well kept! Great staff and wonderful artists. I would suggest you check them out.

First they didn’t answer their phone, they are highly unprofessional

Seriously, I was SO IMPRESSED with this place! Sarah was amazing. I was a little nervous to get my first tattoo, but the customer service was remarkable and she was so kind. Her personality alone makes me want another tattoo! I brought a friend with me who has several tattoos and she was very impressed as well.. especially with their after care kit/and care instructions... I HIGHLY recommend this place.

I had an amazing experience and I will be coming back for future piercings. George was incredibly knowledgeable and my visit exceeded all of my expectations. Thank you so much!!

Super hip tattoo shop with great professionals. Got some amazing work done by the great Emily K. Will definitely be back

George is always so patient and kind when working with me. I appreciate his professionalism and knowledge when it comes to piercing. Thanks again!

They dont answer there phone during business hrs so dont waste your time calling .poor customer service.

Exceptional place!!! Zoe is the best!! Will never go anywhere else for piercings!!! Thank you so much for a wonderful experience!!!!

George is A1. Very welcoming and personable. He is the only one I trust with my peircings. Would highly reccommend.

If you know anything about tattoo art in Grand Rapids, you know about H2G, and its reputation lived up to its hype. Both as an inquiring client and as a then tattooed client, I felt respected, valued, and considered. Located on the third floor of the building, the venue is uniquely styled and a joy to behold. My artist, Emily, designed and executed a beautiful piece for me, and I am so proud to display her art to the world!

George pierced my 12 year old daughter’s ears. He did a great job. He was a very calming, helpful and professional worker. We were treated with kindness and patience. He explained everything to her first and then me. I like how he took her seriously. The place is very clean and everything was done by the book. I was very impressed when we left that he took the time to be sure we understood all the aftercare instructions and reminded us to call if we had any issues. I liked hearing, “just call id you have any questions. I’m here to help!”.

I love this shop. Great selection of jewelry from very affordable to very high end. Everyone I met was super friendly in the shop.Nichole is a great. She talked to me about appropriate jewelry, her recommendations for the piercing placement, and healing times. They also have aftercare products right in the shop which is super convenient. This piercing has healed better than any of the others Ive had.Cant wait to come back for another piercing or jewelry!

I always recommend this place to people who need either tattoos or piercings!! I’ve gotten multiple tattoos and piercings from this shop and everyone has been extremely kind, helpful, and informative. They do a phenomenal job on giving you aftercare information and helping you if you have any questions about how things are healing. I don’t think I’d want to go anywhere other than here in the GR area after having so many positive experiences!!

I got my right nostril pierced last Friday and I had such an amazing experience! I got my ears pierced years and years ago and thats it, so I fully had no idea what the experience would be like and was kind of nervous. They were so kind and understanding that I hardly felt nervous when I was in there. It was quick and easy and the girl who did it explained everything and was so nice! I would definitely go there again and tell all my friends to as well. Thank you!!!

Amazing place and amazing artwork

Emily is awesome! I have finally found an artist that I can stick with when time comes for another tattoo. She made sure I was comfortable during the session. Very friendly.

Very clean with great sanitation protocols. The tattoo artists there are top of the line. True artists!Staff is friendly and are willing to help with any questions.I would highly recommend to anyone.

Everyone is very nice and super helpful. They also have a great selection of jewelry. George pierced my lobes after I had my original holes surgically repaired. He made me feel very comfortable and took his time to go through everything with me. You can hardly see the scars and they look 10x better than they ever did originally!

The staff was friendly and knowledgeable! Great experience!

Best shop Ive been to. Was super informed, super clean, super sweet. 10/10, would go again.

I had my tattoo done by Emily. I cannot recommend this place highly enough. Everyone was very friendly and helpful, the facilities were spotless, and the final outcome was better than I had even expected (which was high). Please consider this place for your next tattoo or piercing. Definitely would go again.

Amazing staff, quality art work and piercings! Extremely knowledgeable. The best in town!

I came in to get two cartilage piercings done recently and Zoe was my piercer. She was wonderful! I was a bit difficult and indecisive, but she was very patient and answered all of the questions I had. She went out of her way to make sure I was happy with my piercings. Also the shop is beautiful with a great jewelry selection. I would definitely recommend this place to others.

Zoe did my double nostril piercing at Honest to Goodness. It was my first facial piercing, and she was amazing. She talked me through the whole process from start to finish and was such a genuinely lovely person. And of course it turned out looking fantastic. If I get more peircings in the future, I know exactly who Im going back to. What a great experience!!

This place is beautiful! Amazing jewelry and staff! George, Nicole and Zoey are all great! 1000% suggest them. As an owner of a piercing studio we send clients to them regularly!

Clean, professional, amazing customer service. From start to finish, my experience was awesome.If you did not know, this is a female run business, and mostly females work there. It was really obvious when we walked in based on the ambiance. This is not your stereotypical tattoo parlor. It is very nicely decorated, smelled pretty, had nice music on, etc.I loved this place for my piercings and Ill definitely be going back here for my tattoos.

This shop is one of the most gorgeous businesses in West MI! Their place is also beautifully decorated with artwork and some of the finest jewelry! Not only is the cleanliness of the shop A+ but all of their piercers are members of the Association of Professional Piercers who go above and beyond the states regulations for sterility and jewelry material. Some of the sweetest people you’ll ever meet

For piercings: Super knowledgeable staff that will guide you through it all. Their thorough process just makes the entire thing way less stressful than other studios. You’ll know exactly what’s going on at all times.

Zoë did my septum piercing. She was fun and light hearted, and she made me feel super comfortable and relaxed. She was friendly and knowledgeable too! She explained the care process and answered my laundry list of questions without breaking a sweat!If you want to get a great piercing job from great staff, go to Honest to Goodness. ️

Got my kiddos ears pierced here. Professional, clean, by the book, kind, and very accommodating. Profoundly respectful of my child. They reiterated to my child that her body was her own and that if at any time she wanted to stop, theyd stop immediately, no problem. The piercings are just right, and healing well. I highly recommend this place for getting your kids ears pierced. Not that much pricier than a store. But piercing with a needle heals so much better than with a gun in every way.As a henna artist whose clients ask for tattooer recommendations, this is one of 2 local spots I recommend.

For sheer professionalism, atmosphere and diversity of artistic talent, you will not be able to find a better tattoo studio in all of Grand Rapids. I have not encountered a single individual who has been tattoos or pierced at Honest that has had anything less than a Stellar experience.

Really beautiful place nice people and great work

Very gorgeous and clean facility! Always great work!

Very kind and professional. Did an amazing job!

Love this place! Nichole is the best!!

Has a great selection of jewelry. Explains everything to you before and after the piercing. Will make sure the piercing is complementary to where it is being placed.

I had a triple foreword helix piercing done by George. Amazing. professional. Honest.Honest about time needed, possible pain level, and cost.I would and I have recommended him to others.

Clean, safe, and esthetic shop. Gorgeous jewelry selection. Appropriately priced art, very talented artists. Scheduling and communication was straightforward. Very pleased with endwork, aftercare, and healing. Enthusiastically recommend Mark, but the other artists were obviously great too.

Stephanie is a great artist. Always designs something special instead of using flash art. Shop is always clean and everyone is very helpful and friendly.

Came here to get a piece of jewelry that apparently no one else really carries. I figured a 14g nose stud would be at least somewhat more common, but I checked several shops near my home and came downtown to check here on recommendation of a friend. Pretty glad I did, because they had the everything I was looking for, and the lady who helped me was super nice.

George was great and I was in and out quickly. Thanks for the new body mod.

I worked with Tiffany and had such a great experience! She did great work on the tattoo I had asked for. The atmosphere was relaxing. Will definitely be going back!

Calm atmosphere, kind people, great at explaining the aftercare and procedures, overall an amazing place.

This place is amazing! Extremely helpful and friendly. We had originally gotten our piercings elsewhere and were having issues. We should have gone here first! I will definately return.

Hidden gem!. Went here to get a new tragus earring because another from somewhere else was bothering me terribly bad. One of the piercing owners (George) was VERY helpful. He is awesome!!. Very thorough with everything. Took very good care of me. Should I get any more piercing I would most definitely go to him... Parking is horrible ....but worth the great customer service. Earrings are pretty pricey as well but the new one isnt bothering me at all. Thanks George.!

The people that work here are great! Very patient and helped me understand everything. Very clean and comfortable. Rather pricey however.

Great place! Everything was clean and everyone was nice. My piercings were fast and professional :) Will definitely be coming back.

I just got a tattoo done by Tony here, and I have to say the entire appointment was the best tattoo experience I have ever had. My tattoo is beautiful, just what I wanted, and Tony was light-handed (didnt hurt at all), efficient, and didnt tell me how bad my jokes were :DOverall, I would recommend this place for your next tattoo or piercing. Friendly staff, beeeeaaauuuutiful interior to the store, and comfortable vibe through the whole place. Top-notch .

If you’re looking for a great piercing experience and lots of knowledge, go see Zoë Vargas! She’s amazing at what she does. Couldn’t be happier with my new piercings and I will definitely be going back.

Awesome staff and very professional. They also have a huge selection of jewelry for any piercing you may have.

For Christmas We took Our daughter to get her nose pierced. Nicole was amazing. Explained all the risks and what to watch for, and talked her through the whole process. She also shared a little history of nose piercing. The place was VERY professional. Would highly recommend.

Got my tattoo here Stephanie is a great artist highly recommend.

Across the board some of the finest artists in town, and the shop is professional and inclusive. So far I have been tattooed by Emily and Sarah, and both experiences were excellent. They were attentive to my art requests and the outcomes met expectations. I have already scheduled another project.

Awesome shop and awesome staff

Sarah is an amazing artist! The shop has a great vibe and is very welcoming. Worth the drive.

By far the most skilled, professional, and cleanest place Ive ever been to! I flew all the way from Texas to come here. Well mainly to see Stephanie Lane. Ive been to many tattoo parlors, and her work is second to none. I came to see her for a full sleeve, and we accomplished this in 4 all day sittings. All back to back to back to back. The attention to detail, professionalism, and overall tattoo experience was perfect. All 4 days she was on point, weather it was helping with the design, prep work, or just the happy customer service she was on top of it. If you are looking for amazing art work, a clean environment, and great customer service Stephanie Lane at honest to goodness is your must go to place. When you do call, be prepared to set your appointment up further down the line. I waited 6 months, but when something is on your body for the rest of your life, 6 months is petty. I will be defiantly be going back for more work.

The detail of the work that they do here is amazing to say the least. Their books fill up quickly so get your name in there.

I have never had a bad experience here and I love coming here. I have gone to Tiffany twice and she has beyond met my expectations and i receive the best compliments from people about her work on my leg all the time. She adds her own very unique style to each tattoo and Ive never seen a tattoo done by her that I wasnt stoked on. She takes the ideas you have and puts both of your idea and her style into one. I am excited to go back in two weeks for my next tattoo by Tiffany! (:

Got 2 nose piercings done here and both turned out amazing

Straight up the best tattoo experience Ive ever had.

I absolutely love this place. It is clean and professional with a super friendly staff. They offer saniderm for aftercare, which makes healing a breeze and way less painful.

Friendly and knowledgeable staff. Very honest. George was helpful and he took good care of me.

Awesome, knowledgeable, talented and friendly staff would recommend to anyone looking for a piercing or tattoo.

Super clean and Zoe was super helpful picking out jewelry.

Super clean, super professional, I would trust every artist their for their unique and high quality art. Tiffany though is for every my go to and, besides being amazingly talented, is so lovely and kind.

These folks are awesome.

A really great shop for piercing and tattoos.

I had an amazing experience here! Everyone at the shop is very professional, its very clean and well put together. Emily did a fantastic job on my half sleeve and I will absolutely be coming back!

My daughter and I both got ear piercings by Zoey. She was friendly and had great ideas. The studio was clean and bright. Would highly recommend them.

This shop has a really cool vibe and everyone is super friendly. Kelsey is amazing! She responded to me quickly and did a perfect job.

This place did my ear piercings, the first Ive ever had. They also did a piercing for my wife. I was nervous (needles freak me out), but I really wanted pierced ears. They were polite, kind, and understanding about my nerves. After my piercing, I fainted (I was really nervous), and the staff took complete care of me, they knew exactly how to handle the situation. I trust them and they run a very, VERY clean shop. You cant go wrong here.

I will never ever ever ever go anywhere else. Even if I move out of state... they wont get rid of me. Clean... perfect... funny.... I recommend them to anyone who is serious about a tattoo... not the typical Jesus fish ones... they are way too talented for that. If they cant get you in for 3 months... who cares... wait for perfection. promise. Cant rave enough.

Okay yesterday i took a trip to Honest To Goodness . i had in mind to get a new body piercing.(ampadravya) i had walked and looked around . it was clean but it had a different feel to it they had a bunch of different art all over the place. i had talked to Zoe Vargas about the piercing ,she was very professional she had recommend that i had a attorney check because i had a ampallang and a freum piercing already. so she looked it over and showed me where she would put it .i like it so we did all the paper work and she had informed me that she only had the 1 and 1/4 bar bell in 8 gauge so. she asked me if i was interested . I was a little reluctant on the bigger gauge so i dieted to do it any ways. so we went back into the room and she took her time marking it because of the other piercings . it was pretty much go time after that . so i laid back and and tried to relax she gave me a minute to focus , i stared to the sealing and listened to her she said take a deep breath in and let it out and she began to push through. it hurt so i just listened to her as she guided me through the pain. words cant describe it . and she put the Jewry through and customized it a little the top bead is larger than the bottom one . it was great.I am glad i picked Honest to Goodness to get that piercing and i would recommend it to anyone that is looking for body art.The staff knows what there doing and they are super friendly and helpful.

Emily was amazing, highly recommend getting tatted by her :-)

This is a great tattoo shop. It is woman owned and operated, and they have mostly female artists. I go here for most of my work because, although you do have to wait a bit to get an appointment, they do amazing work.

Nichole was thorough, informative, and calming. She asked tons of questions to make sure my piercings were exactly what I wanted, and checked in multiple times to make sure things were still going smoothly. Great pricing, selection of jewelry, and atmosphere! Would recommend.

Zoe is amazing and did a wonderful job with my conch piercing.

For this review: I specifically go to these types of places for plugs.. with that being said, I did buy a pair of 7/16ths plugs, for 35 dollars, in the exquisite shape of the sun. It didnt take long for me to make a selection. While my Wife and I were here, we spoke to a woman on her 3rd appointment of getting a very intricate tattoo: it looked GREAT. Im a kitten flower boutique guy, through and through, but I liked Honest to Goodness A LOT. I will be returning: their prices are MORE FAIR than KFB, and their main thing is tattoos and (20 gauge, starter/regular sized) piercings. I know im starting to ramble..... My opinion of H2G- THUMBS UP. I RECOMMEND THIS PLACE FOR BODY JEWELRY. Its a bit on the pricey side when you get down to body jewelry with good and real material, but if you are the real deal like them, their prices shouldnt deter you from purchasing something from their EXQUISITE, QUALITY selections. Todd Jamison gives it a 5 out of 5.

This experience happened a few years ago, and I never said anything about it, but it still frustrates me so here we go. When I first moved to Grand Rapids I heard such good things about this shop, so I decided I wanted to get my half sleeve here. I called in and there was a 6 month wait, which is completely understandable for aa good shop. I put my name in and wait six months, and never hear anything back. Finally, they post on Facebook and say their hold are full, so I called back in and said I was on the wait list for 6 months, do I not get my tattoo? They said they could get me in so I schedule a consultation. I go in and meet with an artist (I believe it was Tiffany) explain the design I want and give my deposit. We scheduled an appointment for my tattoo a few weeks out, I take the day off work, and when the day comes I get a call 2 hours before my appointment saying it needs to be rescheduled. Im frustrated but I get it, emergencies happen, so I reschedule. Only issue is this happened another 3 times, each time with them calling exactly 2 hisho before my appointment. Im patient, but finally I had enough, so I just dont reschedule and I was so fed up, I didnt even bother asking for my deposit back. Was looking forward to trying this place out, but my last experience left a pretty bad taste in my mouth.

A friend of mine got me a set of plugs from Honest to Goodness and mentioned George had told him I could come in and get stretched for free if needed. I stopped by and George was amazingly helpful. Even though he was working with someone else he was quick to say hello and at least get me on the right track. He explained everything thoroughly (without making it sound like he thought I didnt know what I was talking about or being condescending). He even made recommendations to help me with my industrial piercing (not done with them- much to my regret!) Now Im just looking for an excuse to go back!

Amazing choice of jewelry and super friendly staff!

The only shop in Grand Rapids where you can be pierced by a genuine leprechaun! I hear he was once ginger royalty, but gave up his throne, lands, and titles to dedicate himself to his passion of piercing, which he absolutely excels at! His tiny hands work magic, give him your business, but dont ask him where he keeps his gold. Thats personal.

Hands down best tattoo/piercing shop in town... Ive now worked with George & Nichole in the last week, they were SO kind, gentle, sincere & SANITARY with their work. Super cool atmosphere, & even better employees. They have definitely gained a loyal customer & business advocate !