Excellent customer service. Highly knowledgeable. All follow COVID guidelines. Prices are very reasonable. Visited while driving from Miami to West Palm. Will definitely save as a destination.

I learned about this place a while back, but never had the chance to pop in. But the other day through word of mouth I heard they were going to have a great Black Friday sale on some great options and I was on it.after a bit of a drive I made it, and I was glad I there in the AM. I had heard lines in the afternoon had gotten crazy the day before with all the big discounts.Walking in I noted right away it was one of those nice liquor stores. It was organized, smelled nice, and 2 people said hello and offered to help right away.I was there for the prisoner. I only got 4 bottles. I figured 2 for us, and a couple I could give as gifts these holidays. I was in and out quick.when I got home, one bag ripped and I lost 2 bottles. A friend called and said it could hurt to ask if they might at least give a discount to replace.When I called, they said they would replace both free of charge and deliver if I wanted!I was a little shocked, and said no worries, we would be in the neighborhood the next day.Even though they were sold out, they had 2 bottles waiting for me. I was so happy we even grabbed a couple other brands we liked.It was a bit of a drive from my part of town, but well worth it. Maybe next time I will even do their delivery.

Best Wine & Spirits spot in South Florida! The hardest working staff ,knowledgeable, clean,organized and thebest deals in town! Monthly tastings and they carry anything you can find on Google, they have it ALL..

Awesome local wine shop. Everyone is extremely knowledgeable and helpful. Very fun vibe, a ton of wines for every price range.

This Fort Lauderdale (downtown) store is just second to none. All the employees are very knowledgeable. The owner lives downtown and cares about the people that shop in his store. I always have a handful of questions to ask when i come in and i am never rushed or ignored. Shop local business with confidence with these guys!

Easily the best liquor store in South Florida. Everybody here is friendly, very informative, and you can tell they are very passionate about their craft. We have a great selection of wine as well!

I stumbled across this place during a visit to the area last week. This may be the best liquor store Ive ever been too. The staff was amazing. The selection outstanding, prices were fine and I loved the fact I could get all the mixers, sodas, limes you name it in one place. A great one stop shop and they deliver for like $5. I dont write many reviews but these deserve the love. Outstanding spot.

Awesome store, loved the personal attention and recommendations. Thanks guys!

This liquor store is hands down the best in the area. Fantastic selection- spirits, wine, craft beer, mixers, cigars etc. The employees are extremely knowledgeable and will help you find whatever you’re craving. I prefer shopping here over anywhere else in the Ft Lauderdale area. Would love to see a stronger online presence though! Keep up the good work!- Sotol Customer

Thank you Connor for sharing your expertise on fine wine. Left super happy and cannot wait to come back!

Good selection if you know what to look for, yourself. Staff is not really knowledgeable. And also wear their face masks improperly.

This place is legit the best wine shop in Florida! I would even say East Coast. They carry a ton of amazing unique wines at a fantastic price. Above all they are super friendly always knowledgeable and take great care of their customer. PS they deliver and that is the cherry on top!

Great service and prices! Keep up the great work gentleman!

Absolutely love this place because of the crew. Rich, Chris and the entire team are outstanding. Primo is my go to for all things Wine, Scotch & Bourbon. Keep up the amazing work.

I came to write a nice review to help out this business, but they dont need my help! 190+ reviews with SOLID, WELL DESERVED 5 STARS.Ill never manage another event with another provider! Hope you guys keep expanding!

What a selection!!! Customer service is Top Shelf. I highly recommend this store. I do not leave reviews often but these guys deserve it. Prices are right in line with average market value and in most cases lower. Their Bourbon and Scotch selection is remarkable as well as their wine And there is a beer here for everyone. Even imports you normally can’t get. These guys will also order in whatever you want. but they also have friendly staff to help you guide your decisions. Love the sampling opportunities.It is always nice to be able to taste test something you havent already tried. I bought the product as a result and enjoying it now.Good place to shop with knowledgeable sales staff ,easily the best liquor store ive gone into in broward.

Spectacular customer service. Competitive prices with Costco. 12/10 would recommend.

Absolutely a great experience the staff is incredibly knowledgeable and super helpful. I wanted to try something new and they found the flavor i was looking for. Prices are just right as well. Thanks for the experienceill be back

Spoke with Chris, awesome guy! Hooked me up and explained things to me after my first time in store. Won’t be going to the big retailers after coming here, definitely my new go to!

Visiting for a friend’s birthday and Kaushal was so awesome with helping me make my friend’s birthday gift awesome! Great place and very clean. Staff is awesome!

Fantastic experience. The staff opened me to different ideas than my normal purchases to find something new and exciting!

Great local wine and liquor store. Friendly, knowledgeable, enthusiastic employees. Owner is on site as well. Great selection. They do lots of tastings. Boutique store experience with big box store pricing. Very competitive. See photo of todays purchase. BTW, if you like gin, the Monkey 47 Gin is the best Ive ever had. Give this place a try.

Best liquor store around! The employees are great and it’s the perfect spot to go to on vacation.

They have everything you could need. They also deliver and that is so worth it. We definitely will be coming back.

No need to go anywhere else! Amazing service all around!Appreciate the hospitality.

Favorite liquor store. Will drive 50 miles from my house if I have time just to come here.Was told at El Camino at Las Olas that they use this liquor store for some of their inventory and got hooked from my first visit.Selection, prices, tastings, and customer service are unbeatable. I mean really. Tastings at a liquor store? Just today after mentioning I enjoyed peated whiskies I was treated to a tasting of 7 different whiskies. I don’t write many reviews but this place is worth it.

Very nice guys with great service. Would recommend to any spring breakers!

WhAt great service. Very knowledgeable and helpful. Benny was very patient and wiling to advise. No problem with delivery.

Great variety and great prices. Super nice staff that will deliver to you.

Primos Truly is a Fort Lauderdale staple, I used to shop at crown and the service here is far superior as are the prices

Great prices and very friendly. Always satisfied when I leave

Excellent staff and service. Every visit is a new and wonderful experience!!!

Drove in from Arkansas for a fishing trip. Stopped by on our way; the guys in their were so helpful & knowledgeable. The store has an array of choices and a wide variety of nearly anything you could want. Definitely found our spot when we come back!

Such welcoming staff! They will help you find just what you need.

The selection is wonderful, the prices are fair and among the lowest in the area, and THEY DELIVER! Use this service! It’s inexpensive, convenient, and safe when you have had a cocktail or two and you need another bottle. Why get on the road when they will bring you anything you want right to your door? Fast service too and everyone is really nice.

Here for a few days without a car, found with a quick google search.. HAPPY WE FOUND THIS PLACE! Such nice people, great owner (and pup- shoutout Wilson!!) and even a little TASTING BAR. Did I mention they DELIVER?! 10/10 recommend!!!

Benny and Bill were super welcoming & offered me a shot when I entered. Picked me out the alcohol I wanted & were very conversational and helping. Highly recommend.

Great selection and they know what they’re talking about!

Great people and knowledgeable! Wine tasting doesn’t have to be an event, they can easily help and guide you, even taste some of their great wines. Sam’s knowledge in wine pairing is awesome and he even helped organizing my event. Great store!

Favorite liquor store. The staff is amazing!

Great Service, quality products fantastic business.

Simply the best in the biz. Customer service is top notch. Their recommendations are always well received. They have it all! Dont forget to have a taste and try something new while you are there. Cant say enough good things about this place!

Great customer service!!

Great customer service. They took us straight to the product we were looking for. Prices are reasonable.

Amazing selection of wine and the staff is well versed. Never a bad experience. Great wine tastings and we love that they offer delivery. Amazing customer service. Thank you Primo!

Big guy with pony tail is awesome! He knows so much about things that he sells. Great selection and helpful staff

I Love Primo’s Japanese Whisky Selection

Great customer service! Very friendly and knowledgeable staff. Appreciate the guidance in selecting craft singles to accompany the fine pies next door at New River Pizza.

Great service and best prices in the area!

I’ve never seen a better store as far as knowledgeable staff and willingness to recommend and make helpful suggestions!!! They BY FAR the have the best selection of hard to find items, and if they don’t have it... well, they’ll find it for you. Go here, they will help you find the perfect wine or spirit for whatever you may be looking for! They have the best prices but even better, they will base their perceptive and experienced recommendations based on your personal need! You won’t be disappointed, I promise!!! I love this store (and I’m hard to impress)!

I had a great first experience stopping in here during their soft opening. The owner is super nice, along with the rest of the staff who I met. Might I add that they are all very knowledgeable as well! They will meet or beat any competitor’s prices too! This family owned and run store is definitely one that I am happy to support! I have since been by there several more times!

If youre black or Hispanic or brown skinned dont buy any liqour at this store. These boys will treat you poorly avoid eye contact and say slick remarks under theyre breaths... I work near this liqour store and would rather drink from a for colored only water fountain and never buy another shot ever again from. Oh Weston....

Rich and Bill gave an above quality experience. Great spirits, great dudes.

This place really exceeded my expectations, from their wine selection, their prices, friendly staff, I did not expect this level of service, Jameson for 24$ you just can’t beat that.

Great service and fantastic selection of premium wines and spirits. The only place I’ve ever seen that has Woodford Reserve aged in their own custom-selected barrels.

Great liquor/wine/cigar store! Very friendly staff, willing to explain anything in the store. Very good prices too! Highly recommend!

First off let me start off by saying that I go to a lot of wine shops, and I’m really into all different kinds of wine. I really loved the experience here, the staff was very helpful, their selection was amazing. I honestly took two hours to browse their selection.

I saw they just opened up and I wanted to stop by just to check it out. The store is laid out very well, everything was easy to find. They had some hard to find wines that have been looking for but wasnt able to find anywhere else locally. The attendant on site was very knowledgeable and even educated me On some facts about the wines I was buying. The prices were very aggressive. Im happy to have them in the neighborhood. we needed a place like this.

Being from bourbon country, it’s tough to find a place that’s bourbon selection rivals ours at home. The guys at Primo have got it. Great customer service, great selection, great prices. AND THEY DELIVER. I’ll definfely be back.

I arrived in this store totally oblivious and the staff guided me through the intricacies of wine selection with their knowledge and excellent customer service. Would gladly return.

I haven’t actually been in the store because I always get my liquor delivered. They’re delivery service is fast and punctual and I get to enjoy my wine without ever having to leave my front door. They have all sorts of wine to choose from, and if they don’t have it, they’ll order it just for you. 5 stars!

Some of the best in the business right here. Combine prices that cant be beat with exceptional customer service and knowledge and you get Primo. As if those things alone werent enough to make this place head and shoulders above other liquor stores, they consistently do tastings and meet & greets with folks around the liquor business. Wine, spirits, or beer, Im coming here.

Great place great customer service

The employees were extremely generous and knowledgeable in their liquor selections. The tasting helped spice up my coffee for a morning stroll.Wilson is a true champ!!!

Primo liquors was the spot!! They were cool about what deals were the way to go and they told me a plethora of information about Fort Lauderdale. This is the place on god.

This place has great customer service and the selection was incredible. I love that they have a sample bar, I tried an amazing single malt scotch and an aged rum while I was there. The wines they recommended me were fantastic.

Excellent customer service, inviting and welcoming. Very friendly and make you feel like they really appreciate your business which is hard to come by stores that take pride in their services and products they sell.

The staff was very friendly and they knew their stuff, I was looking for a gift for a friend of mine who is really into wine and they definitely hit it out of the park with their recommendation. I will be back for my scotch, I saw they had quiet the selection. Super happy they opened

Friendly and knowledgeable people with a good selection

This place is fantastic, I walked in and I was shocked how many different specialty items they carried. I was browsing through whiskeys, exotic liqueurs, tequilas, mezcals and even got the opportunity to sample a few at their tasting bar. Ill save their wine cellar for my next trip. Very impressive

Awesome store and awesome people! They put on great events and will go out of their way to take care of customers. They even deliver! I would highly recommend Primo Liquors to anyone looking for a liquor store in Ft. Lauderdale.

Best service that youll find at any liquor store. Knowledgable and friendly. Add in rock-bottom prices and the best Scotch selection in South Florida and you cant beat them. Glad they now have more locations so Im never too far.

Loved my experience here - friendly staff, great selection of alcohol, and they had a bunch of samples available, which is something you dont see very often with these sorts of stores. Made a great choice coming here, and will be coming back SOON!

Best people, best prices, great location and OMG...they deliver for $5.00!!!

We love the store, this is literally the best part of our vacation, every time we come to Fort Lauderdale we’re coming here!

Great customer service really top notch! Amazing selection. Feel right at home here. Great experience

Traveled from Miami just to go here and was 100% worth it

Knowledgeable staff will guide you to the right wine or liquor and offer up samples of some amazing stuff. On the night I was there, they had several wines, scotch, and specialty gins open. They did an excellent job making the place feel upscale, and it’s as welcoming as the people who work there.

This Is a Fantastic store with a vast and excellent selection of wine and spirits! The staff is very knowledgeable and provides professional very helpful customer service! I recommend going in to enjoy the experience and you’ll find everything you are looking for, CHEERS!

A great shopping experience, I left more educated about wine. Beautiful store and the prices were more favorable than where I normally shop. Excited to try everything I purchased, I also plan on using their delivery service

Very friendly and professional. Will be back for sure

Primo knows their liquors. They offered multiple different liquors that fit my tastes and new exactly what to suggest. If youre looking for a place that knows their liquors look no further!!

I saw they recently opened down the street from me so I decided to check them out. Upon entering, I was immediately greeted by a very friendly staff member who immediately helped me to find what I was looking for. He educated me on various different kinds of scotch and bourbon and their prices are very competitive. From the very informative staff to the competitive prices, and a very diverse selection, this is definitely my new favourite place in Fort Lauderdale.

Ryan was extremely helpful and assisted us with choosing exactly what we needed to keep our party going. There is a very extensive selection of fine wines, liquors, and mixers. So there is bound to be something for everyone.

This is a great store. Customer service is excellent, the employees really take the time to help the customers find what they really need. They are very knowledgeable on the products they carry and are always there to help you.

This is the best liquor store in Fort Lauderdale, and they have the cutest mascot Wilson ️

Beautiful new store with attentive and knowledgeable staff. With Primos recommendations, our selection of wines for a holiday dinner party were by far the best! We will definitely be back!

Great experience at Primo! Chris helped us pick a couple bottles of wine out, super helpful and really knew his wines. Really great prices too!

The staff is great. Knowledgeable, helpful, and suggest new and wonderfully delicious selections. Frequent tastings and samples, this place is a must if you are ever in Fort Lauderdale.

Awesome customer service with good prices! Rich was great helping me make my selection!

On vacation looking for a liquor store and found here. Amazing staff, very helpful and Wilson was a gem!

I shop at their original location in Southwest ranches, I just came out here to show support for the owners who have been just amazing all around. They go out of their way for their customers and their community. Great people, the new store looks amazing.

By far this is the best liqour store in town! Awesome selections, great pricing, and the crew is super cool & knowledgeable :) ++ They deliver!!! ++ Great events!!!

Was so impressed with the service and selection I have now found myself very happily employed with this company

Great service making you feel like you are a close friend and not a customer! Owner is very knowledgeable and will point you in the right direction! Come and get your drinks here!!

Great experience here at Primo Liquors and Fine Wine..Ryan introduced us to a new red from Chili..(See Ryan looking great..!)Very knowledgeable staff, friendly and they know there business..

Good lord, by far the sexiest wine and spirits store in Broward county. From what i know these guys have been in the business for over a decade, have 4 stores and bring the heat. Hands down best pricing across the board, best customer service I’ve experienced thus far, and have genuine roots in the community they service. This is my spot from here on out.

Great service & knowledgeable staff. Best place for libations in Ft. Lauderdale.

Such a welcoming liquor store makes your shopping experience warm and inviting! Love the staff! Makes it personal to your liking! Very nice and clean place!

Great place! Bill was awesome as hell! Omg! He’s fuse table was fun!