I always buy toys online because I never felt comfortable enough to go into shop. Today was my first time and it was so amazing I went twice in one day! The staff has one of the best costumer services I’ve ever seen. They were kind, friendly and overall the most welcoming. I got everything I wanted and some awesome tips I didn’t know before! Will definitely be a go-to!

I dont even want to give ONE STAR! As Soon as my boyfriend and I entered the store the security beeper went off and the employee said oh our alarms have a interest in you already.. we came there because I wanted a wig and I got one from the other groove the associate billi helped me and was so kind and helpful she made me feel comfortable being the situation I am in having to wear wigs now. Billi I would give 10***** I feel sad she worked with employees like this.... So I walked over to the wigs my boyfriend to the toys..I grab one I like and walked over to the associate behind the counter to ask if I could please try it on , she opened it than handed it back and said can I put that behind the counter for you.? I was really confused because I hadnt liked the stringy shiny hair looked way too fake. And I said no Im not going to get it thanks though. And she said no your bag. I wasnt carring a bag only a purse when I realized thats what she was insinuating I was very insulted . We had not been in the store two minutes and I feel I have been insulted for holding a purse. My boyfriend tried to get me to stay so we could buy what we came to and than some. But I will not spend my money there EVER AGAIN. INSTEAD now we drove 22 miles to go to CASTLE and I highly recommend CASTLE over groove. (Read my castle review )

This was an amazing first experience, these ladies were the most wonderful employees I have ever come across, I got asked multiple times with a lovely smile and a happy voice if I was doing okay and if I needed any help, once I was leaving I realized I got locked out of my car and they all were wonderful and tried their best to help me open my car again unfortunately they didn’t have anything that could help but they were so kind to try to help me get back in. Their products look amazing the store is clean and organized and I had an amazing time I 100% recommend going to this store even if you’re not looking for anything specific this is my new favorite store ️️️ Will definitely return

I have visited Groove twice now and both times were beyond phenomenal. The store itself is beautiful, clean, aesthetically pleasing, and very inviting. The staff is wonderful, they are all extremely friendly and helpful without being too invasive or pushy. The quality and pricing of their products are exceptional. I love everything about this store, especially the welcoming atmosphere. The curbside pickup is also another feature that I, personally, love and hope they continue to do. All-in-all, I am happy that I gave Groove a chance and I will definitely be making it my go-to place from here on out.

Adult toy shop serving the East Valley.Not your typical adult shop - open, inviting and windows give it an upscale air. The staff are helpful and willing to answer questions and find recommendations. They have a large selection of toys and lingerie. Also, this is a good place to get fun bachelorette party supplies (or just for your next Saturday night shindig).Finding just one or two items is hard because the selection is great and the prices are fair.I love not having to drive to the mall or Tempe.Also, their art game is on point...check out some of the mannequins and the walls.

Loved the place until I came in one day to find out the most helpful and intuitive employee had been fired with no reason. The owner and his daughter have no manners and the employees that do seem to be always getting let go. Not a professionally ran establishment at all.

Honestly, for the size of the store I never expected much, but I was HAPPILY wrong. The staff was amazing, prices rivaled online with many items, and the quality of the lingerie and even the toys were better than local mid-evil themed competition. Awesome store, will be visiting the other locations as we were told they had a slightly bigger selection.

I have nothing bad to say about this store. Fair pricing, good products, great customer service, and most importantly to me they carry quality plus size lingerie in almost any style they have for skinny people. I love this store.

Always a fun place to pop in. They always have a good selection, restock often and have regular sales. Not to mention an awesome staff! Check it out

Very friendly and inviting shop! My wife and I love it here!

Good prices, attentive service, and great selection.

This is my go to place for any toys or lingerie. Its an incredibly welcoming environment from the moment you step in. The staff members are amazing!! All the girls have always been very knowledgeable, respectful, and most of all kind. They let you know theyre available when you come in but still give you space to peruse the items so you dont feel awkward or rushed. And there is a wonderful selection of stuff for both women and men at very reasonable prices. I love this place, couldnt ask for anything more :-)

Love the selection of toys for me as well as the special surprise I picked up for my man. Prices were great great selection of intimate wear too!!

This place is a hidden gem! The workers are so nice and truly helpful! I went in myself and got excellent customer service and then my husband returned that same week a bit nervous and they also gave him great service for the presents he brought home! They really have it all from toys to dress up and everything in between! Highly recommended this store!

Very professional, clean, and peaceful atmosphere. I was admittedly a bit nervous at first about going into a brick and mortar adult shop, but a very polite blonde girl who was working helped me with my questions and did so in a very non-judgmental and extremely professional way. The atmosphere of the store itself, combined with the workers demeanor, made it a much more enjoyable experience, and relieved me of any doubts or embarrassment that I was worried I would have.

An amazing place with a wide variety of everything you need! Great service and classy place. Clean and courteous!

AMAZING! I cant believe I found this hidden gem! Its my go to shop for everything I need for cam and personal fun with my boyfriend. Awesome selection too!

Called to get a price super friendly on the phone. Went down to get the item I was looking for super friendly staff. Thank you guys.

Highly recommend!! Very clean- great products! E was super helpful. Will definitely go here for all of our needs!

Very pleased with this store! I was really nervous coming in here as I typically would shop for such items online.... but the staff were non judge mental & super informative. They were very kind & welcoming! A staff member offered to hold my items at the front while I still looked around which I appreciated because I felt nervous carrying my items around while I still shopped because I was worried if other people would judge me for what I was buying... But I really appreciated that. Also, the store was super organized & clean so it made a great shopping experience. My boyfriend & I were very pleased with the products & the customer service! We look forward to stopping by again sometime!

This store was incredible! I was nervous gong into a store that sells adult toys and lingerie because I didnt know what to expect. The store itself was clean and organized (not sleazy, run down, or in a scary part of town!) and the staff where amazing! They where welcoming, available for any questions, and they didnt appear judgmental at all, while also not hovering. To a newbie, their selection of male and female toys, lingerie, etc was perfect! Their prices seemed fair to me, and they had a large range for any budget! As I checked out, a staff member went the extra mile to make sure a battery operated toy worked before I left. (I forgot the names of the staff there when I went in since I was so nervous oops. Both were ladies, one had rainbow nails and the other had purple hair in the Gilbert location! They were both awesome!) Purchases are also placed into discrete, plain bags so you didnt have to worry about being people knowing where you shopped! I am far from an expert on stores like this, but Groove was an amazing experience for me!*Tip for the un-experienced like me! Bring an ID with you age on it, especially if you look young, so they can make sure you are 18+. I brought mine to be safe and it paid off!

Experience was ok!!

Best customer service! Well be back.

I love groove! They have amazing things for both men and women, they also have lotion and massage oils! A perfect place for a couple who want to experiment or for a single lady who wants something different! I definitely would recommend going to groove for all your sexual needs!

*Warning*Purchase with debit card only!They will not refund you your money back.Only store credit. Even if items purchased have never been used and, are obviously in new condition with tags_never been opened. Pretty messed up!File through your bank if they refuse!Not buying jackshit here ever again!

Finally found a place to find lingerie and good prices

Groove in Gilbert is such an amazing store. Its classy, elegant, and so sexy! I love the variety of lingerie they offer. I have a lot of plus sized friends so when theres a birthday etc, Groove is my go to store bc of the wide selection they offer for plus sized women.

The staff is wonderful! Always greet me whenever I come in and very attentive as well. The shop is super nice, clean and organized. Prices are a bit high, but not terrible. Definitely recommend checking it out!

Nice display of toys and they are out of the box so you can test them out. 10 military disc

A young lady checked me out who was professional, friendly and zero judgement. As we were checking out she asked how my day was going. The store is clean and in a nice area. Inside is organized with a nice selection, bigger than I expected. Prices on some items are a little higher than what you can get from the web, but its a brick and mortar store so thats expected. Biggest thing is this place doesnt give me a creepy vibe, it seems welcoming and friendly. I didnt want to wait for shipping so I went in and tried to find a toy that would work. I normally only buy these kinds of things online because Im embarrassed to buy them in person. I didnt check out the whole store as I came in found what I was looking for and got out as fast as I could. But it does look like they offer a lot of things. They carry the high end personal lubricants so that nice. Definitely impressed with the atmosphere, clean, safe, friendly.

First time shopper and Erin and Madelyn were so helpful and sweet and they really know there stuff. The store has a great variety of toys, clothing and so much more. Great prices too. Ill be returning very soon.

Staff is friendly and prices are reasonable. Like walking in and being comfortable. Like that when you walk in your not hit right away with toys. Have so many other things to look at.

Very nice upscale, and most importantly clean, adult store with friendly faces and a huge inventory

So I was try today because I want to try something new. They help me out and everything worked just great. Thanks

Groove is unique in its ambience. Most stores marketing to the lingerie, sex toys, etc industry are innately seedy or sketchy, or just incredibly uncomfortable to be in. Groove is in a league of its own. As I entered their shop I was instantly at ease with warm decor and entrancing smells. Groove can help remind the customer that sex isnt supposed to be uncomfortably serious, that the self-service industry shouldnt make you uncomfortable, and that shopping for lingerie for your body type is why they have sizes. Groove is the gold standard, as are their employees.

Great experience. Very friendly staff and great selection. I look forward to going back.

Amazing selection and helpful employees

Love the atmosphere! All of the staff has been really helpful and easy to talk to you! Highly recommend them!! Great selection and prices are good too!!

Love the large array of Fun Adult Toys, Lingerie, Lubes, Lotions, Gag Gifts, Pills and Adult Games! The Staff is Fun, Bubbly, Very Knowledgeable, and Helpful!

Love this store, the ladies that work there are fantastic and super helpful

Lots of great products to choose from. Very friendly and knowledgable staff. Only complaint we have is that the music playing throughout the store was annoying and too loud. Made us want to grab what we needed and leave. We wouldve liked to have taken our time browsing.

I heard about Groove from some friends who have visited the stores location and after hearing how pleased they were with the merchandise and service, I decided to take a look at their online store. All I can say is WOW!!! Groove has some amazing products for unbelievable prices! I bought a few pieces of lingerie. When my package arrived (it only took 2 days to ship across the country!) I was pleasantly surprised to see that not only did I receive the beautiful lingerie I had ordered but Groove decided to throw in a couple of toys and samples. I was impressed with the quality of the lingerie, the super fast shipping, and the overall customer service. A+++! Thanks Groove! You made this girl and her hubby very happy ;)

I absolutely love this place! They always have what I need and the right prices. Very courteous staff as well.

Love the wide selection of toys and lingerie. Laura who is the manager I think is super sweet and helpful. She took her time helping me pick out a bra set that fit. I never once felt rushed even though the store was busy and I spent at least two hours in the store. Lol.

Wonderful selection and location, but the staff are by far the most amazing. Helpful without being annoying and welcoming without making you feel awkward. Have the best seasonal deals too on cute and well made lingerie.

Always friendly helpful staff.Would like to see a bit more sheer material garments / lingerie in stock.

I stopped in today and the sales associate was friendly, helpful and (considering the intimate details were discussing) very easy to discuss the different products with. I will be back for more!!!

Staff incredibly helpful

This is absolutely the Best adult store in Arizona! Anyone who says otherwise hasnt actually been there! The staff is so helpful and the store is beautiful!

Friendly and courteous staff. This store is by far the best overall!

This place is amazing I have only been to one sex shop in Arizona and this is the best one so far it was nice and comfortable you didn’t feel like you were being judged on what you were looking at the lady in the front was super knowledgeable and friendly I really had a good experience. If you need a sex shop go to this one in Mesa you won’t regret it good prices too.

The staff is always so friendly and helpful, they have a great selection. It’s a cute little space that will make ya feel comfortable

Very classy shop, well kept and clean! Decent prices on adult toys, lingerie prices are lower than some other places Ive shopped previously. The owners really make the place! They are exceptionally friendly and helpful but leave you to browse comfortably. They occasionally host parties in store as well!

This is a very welcoming business the representatives and customer service people are excellent especially Rebecca she would be someone I would go back to and talk to and feel very comfortable asking her any questions I have, great experience!!

Totally the most amazing beautiful people work here. Great customer service experience.

Great to go with your significant other or alone. Theres some great product selection available. Make sure to ask for help if you have ANY questions. The staff here is very knowledgeable and friendly. Didnt feel uncomfortable at all! Theres a lot of art displayed that helps set the mood. Completely won over by the overall impact of this place!

I contacted Patrick when I was overseas and he special ordered several items and kept in contact with me, showing items and getting my preferences all in order so when I arrived all I had to do was try things on. The store is GREAT, and the owners very personable and easy to work with. All recommendations!

Great selection of lingerie. Very knowledgeable about products and customer service is always there when I have a question. I always feel comfortable when shopping at Groove.

Little upset that I paid a little over $100 for the same one I found from the manufacturer for $65.. other than that really love the customer service girls are great upfront extremely respectful and make the enviorment super comfortable especially for my shy boyfriend the girls really brought him out of his shell and made him interact super comfortably now every time we go in he asks for exactly what he wants!

This shop is wonderful! It feels tasteful, clean and comfortable, the staff was so easy to talk to without being over bearing or awkward. They have great prices and a great selection, enough to suit anyones needs. I cant wait to go back and buy more!

I will say that there is a lack of clothing for men, but I have no issue with that. I love this store because of the atmosphere and the professional assistance from employees. This is the only intimacy store I have ever been into where I didnt immediately feel awkward. Well done, Groove!

I love this place, its great for finding bachelorette gifts and also have a great selection.

This place was awesome. Found what we wanted and better prices than the others. Best of all it is the only one and owned by locals. Will return for more fun.

Associates did not hover but politely checked in on us every so often. Also Not many people in store so I didnt feel uncomfortable. Only negative was when I had to go to work I asked associate if the items my husband was buying me didnt fit if I could return it, associate looked at me and acted like I was planning on using the outfit then returning it and insisted I try it on there. I told her that i did not have time so she said if I kept the tags on and didnt get it dirty they would take it. I was insulted that she assumed I would do that but whatever. (Later date: one outfit did not fit and I had to return it. The associate didnt tell me that i would ONLY get store credit back. I spend over 150$ in less then a week and cant even return one thing that i couldnt use and get my money back. Also attitudes werent that great from associates again. Wont be going back)

Love this place! Super cute stuff with decent prices :)

This place is AWESOME! I stopped in just to check it out and ended up buying a ton of stuff for my wife! What an awesome atmosphere with professional graffiti on the walls and just a cool vibe! I usually never go to these stores because I feel awkward, but the gentleman, Pat, was an awesome help and really made me feel comfortable! Prices, product and location are just fantastic! I will for sure be going back and telling all my friends about it! GET IN THE GROOVE!

I absolutely loved this place!! These type of stores are usually so trashy and nasty, but this place is so classy! It has a great variety at great prices and you dont leave feeling like you need to take a shower!

Love this awesome local store. They have a great selection and friendly, helpful staff. I always feel comfortable shopping here!

Groove always has everything I need. Love the store and the staff. they are so helpful!!!

Friendly customer service! The lingerie I wanted to try on was the last one and on the mannequin, I asked the lady at the front and she went right over and took it off for me and got me a room! Its not always comfortable shopping for lingerie and she made me feel very comfortable! Prices are reasonable and selection is great!

Owner made my experience good

Wide selection of goodies. From lingerie to toys. Good, competitive prices to the bigger, chain type stores. Id go here above the others in the area any day. The staff is also great and helpful! I should note that my hubby bought me a pair of shoes from here as a gift, and upon opening them at home realized the strap was broken. They exchanged the shoes without question and took care of me. Would certainly recommend this place to any one looking for a certain type of item or gift for you or your partner.

My husband and I stopped by Groove last Sunday and had a fantastic shopping experience! This is a classy, chic store in a lovely little shopping plaza with kind and helpful staff, the perfect selection of merchandise and great prices.The shop has wood floors and creative shelving with great lighting and a welcoming layout. A truly beautiful selection of lingerie is on the left, books and various sensual/play items are toward the back, and vibrators, pleasure devices, and bath/body/lubricant products are on the right. While other local stores may have more merchandise, 70% of what they carry is tacky, gimmicky, blister packed crap. Groove passed on the crap and has stocked their shelves with products that are worth buying; they also have unique items that can be difficult to find elsewhere. While this shop carries some of the nicest high end vibrators available, they also offer a selection of the best budget friendly options on the market.Sometimes stores of this type are creepy, but absolutely not Groove. Groove is to romantic stores what Restoration Hardware is to home goods, and going forward it’s the only romantic store we’ll be shopping at.

Polite, fun staff, clean store.Nice location.

Find the stuff you like then buy it on amazon for half the price. Nice place though.

Besides the incredible selection of toys, lingerie, and a friendly and knowledgeable staff Pat and Lara are truly amazing people. Lets support this local business and keep it in Arizona!

Groove is honestly the best sex shop in the state, they bring in local suppliers for some of the more advanced BDSM supplies.Patrick up front is knowledgeable, friendly, and always makes you feel welcome (not awkward or shamed) the second you walk in. Store is clean, never weird to walk into since they do not have a porn section!Toy wise the prices are more than fair, and they have great sales going on from time to time, and a bunch of things you wouldnt see at other stores. Lingerie wise, their collection is a little smaller than what you would see at Castle or Fascinations, but far more varied and way better quality if you are looking to get something that will hold up past a night.Lubrication wise, these guys carry the best of the best and are really great about telling which lubes for what ( water based for silicone toys and so on) Five stars, AH-MAZING .

Great selection. Great staff.

Great friendly staff always there to help you out when you need it will continue to return.

What a great store! Very classy, and I am thrilled to have a shop like this in Gilbert!!

Clean store large selection sweet staff!

This place is great! They have a HUGE selection and its done up very nicely!

Awesome atmosphere and awesome workers. I dont feel like a perv going into this store which is refreshing

Great independently and locally owned store with a great staff and product line.

Awesome place! Check it out!

Great place! The mistress loves it!

Very helpful and professional

Nice..clean...kind..

Pretty decent store, friend was disappointed in their lack of underwear/toys for gay men however.

Great staff and different products

Horrible service. I bought a kit and it clearly states on my recite that if unopened or messed with it can be exchanged with in 14 days. And so now Im out 40 dollars with a kit that I dont want. Will NOT be going back.

Awesome

Great for adults

The worst Experience ever!!!! The staff was rude and didn’t know about anything. Horrible selection of products!!

All questions where answered and answered honestly and me and my gf ended up getting a lot of stuff due to that