Don’t let reviews of the old owner detour you from coming here. The store is under new ownership and he is awesome! If he doesn’t have what your looking for he can get it. Very good guy to deal with!!

Great knowledge, great product, great prices!

Very happy with Reef Magic. Months ago, my wife set up a new 55 gallon tank and had a lot of trouble with it never clearing up. Recently, the new owner (Jacob) actually drove out to our house (app 30 minutes from his shop) to help diagnose the problem and now our tank is doing great and is crystal clear. Great shop!

We brought in a fish back in September and the owner was going to sell it for us. We called several times and he kept saying it was in the back and he would make room for it. Now the new owner says he knows nothing about and wont do anything, so we are just out of luck.

This is the best fish store around. Jacob the owner is extremely helpful and knowledgeable. Not only did he sell me a beautiful fish tank but he also helped me stock it but several exotic fish and coral. I will be recommending reef magic to all my friends and family

Jacob helped my brother and I today and was very professional and knowledgeable. Very glad to see this store in new hands and on the up and up. I wish this young man great luck with his business and hope everyone will give this place a try!

Does not care about the well-being of the animals only making a sale. I do not recommend doing business with this store.

Helpful staff. Good quality fish tanks at reasonable prices. Im sure I will be getting another one eventually.

Excellent and knowledgeable staff! I went in to see what the store is like because I am new to town. There are some specialty items I wanted and didnt see but he was happy to take my list and make an order for me! Great place! Support your local store!

I absolutely love the way everything is set up and I think the fish are very reasonably priced and are in very good condition

A very friendly and knowledgeable staff! They took time to answer all my questions. Having problems with your aquarium or just wanting to purchase one and you dont know where to start? All you have to do is ask!

Owner is nice and knowledgeable but I have been prepared to go to his store and pay money well over a handful of times only to see a ‘will return’ sign on a locked door. For a store that is only open 6 hours a day it’s not a good idea to be gone for 2 of them!

Ive been going here for years and have never had a bad experience also I really fell In love for this place when they launched the website its amazing and an amazing place go here for any aquarium or freshwater/saltwater fish needs.

We just went in the look around, but the owner(I assume) was friendly and knowledgeable. The shop is small and a little dark, but they did have freshwater and saltwater fish. The tanks looked clean and the fish seemed like they were well taken care of. If you are a fish person, I would recommend that you go in and take a look.

Awesome little local aquarium store, fresh and Salt. Owner is very knowlgeable about fish unlike most chain pet stores. We love going in here.

They arent open enough but I am struggling to find a place that has lots of cool stuff for turtles no one ever knows about turtles anywhere I go

Terrible care given to the fish in the store. Several dead fish always in the tanks and always, ALWAYS sick fish with ick or other diseases/parasites. Apstasia in almost every saltwater tank. Owner isn’t very nice and only cares about trying to make a sale. This place has great potential but great action is needed.

Awesome as ever

Knowledgeable place great for me just starting. Has salt and fresh water fish, and supplies.

I have been a customer for almost two years! Staff is knowledgeable and helpful and friendly. They have a great selection that you just cant find elsewhere. This is the only place in the high country for all your fish needs!

Best fish place ever

Knowledgeable staff and healthy fish. There is nothing wrong with requiring someone to bring their water to be tested for particularly sensitive and expensive fish... Do you want the fish to die and your money to be wasted? They dont want to refund your for a fish you killed by putting it in unhealthy water. Just because some of your fish tolerate it doesnt mean all of them will. Grow up.You can get better prices for equipment online, but no ones ever tried to sell me any there. By the time you consider the cost of shipping/risk of sick fish its definitely a good value as far as fish. Gravel costs the same as it does at Walmart.

I have always gotten great advice and encouragement and legitimate information regarding salt water and freshwater aquariums I’m a regular customer and love to go to Boone just to visit them.

Staff is knowledgeable and can order any fish/coral but the saltwater tank water is poor quality and often infested with aiptasia. The corals in their frag tanks are bleached and pricey.

It is a great store for your fish needs and The best in the high country with great staff always helpful.

Nice salt tanks but not much to see. More like someones hobby with a storefront.

While the fish in this establishment are beautiful, I was unable to purchase any for my home. The owner of Reef Magic is so incredibly obsessed with the level of aquatic knowledge of its potential fish parents, he neglects to see that he is running a business in SELLING fish. The fish are already in Boone, forced into a tank, far from the ocean. You might as well sell them to someone who really wants them! It is a shame I was not allowed to purchase the 2 fish I really wanted based solely on the fact he didnt know the pH levels in my tank. If I am shopping for fish then I am prepared for the fish. Sadly, I will not return.

This is my primary place to get fish in Boone his fish are healthy and reasonably priced what more would I need in a fish store.

Need an answering machine or voice mail

Been using this shop for 5 years for all my saltwater needs, never had an issue

Great store, great fish albeit a little pricy. Its the only place I buy fish

Wow how nice it appears on the outside. Drove an HOUR away to come here! Great business man. Ill give him that much cus he had me and my boyfriend fooled. We were excited to come to Boone once a month for fish stuff. Not only did he scam us he wouldnt fix his wrong by letting us return the product we bought. He knew we were new to saltwater and manipulated us for that.We bought the AquaFX Stingray 2 stage RO unit at 145. This product retails for under 100$ NEW.It is to be expected that a local fish store charges more but nearly $70 above the competition is price gouging, desperate, and preying on the unit informed.Through another retailer we were able to purchase the AquaFX Barracuda 4 Stage RO/DI unit for 145.Stay away from this crook!!!

Always a helpful staff, ready to answer any of your fish questions

Always nice and very knowledgeable

Real Magic Lnc

They were closed when I went.

Nearly every fish looks sick, has parasites... Over priced, poor quality fish store... Go down the road to Pet Supplies Plus for any fish needs...

Privately owned fish shop with fish supplies and fish